This week I got the pleasure of running a (few) usability tests on Papa John’s pizza. Why do I say a few? Well…
I finally DID complete my usability test but it was with my first participant. Before we started the test (again) I informed her to act natural and not to lie about anything since beforehand she had never ordered a pizza online before. I did take away some interesting observations between her first and second runs of the website…
I found it surprising that my participant had so much trouble finding the “create your own” pizza CTA. After thinking about it it does blend quite a bit with all of the other imagery and there isn’t one sort of color that is used to really stand out as a guide. Since I have done this test three times now I think I was much more thoughtful and put together by round three but it was definitely a little off putting at first. I think I was able to remain unbiased but I did catch a few times where I was trying to joke with the participant and ended up giving my opinion. I did let my participants speak enough as this is very natural for me. I think I should focus on asking more probing questions.
That’s all for now. Lot’s of technical difficulties this week.
-Jessica
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